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Rally Subaru

Welcome to Rally Subaru in Edmonton, AB
Proudly Serving Sherwood Park, St. Albert, Leduc & Fort McMurray | In-House Finance Specialists | Experienced Team of Staff

Your New & Used Car Dealership in Edmonton

Each time you get behind the wheel of a Subaru, you’ll experience the legacy of a racing heritage in every detail. From the distinctive growl of the legendary Subaru BOXER engine, to the lean, angular lines that seem to invite adventure, everything announces it’s ready to get out on the open road. Welcome to Rally Subaru, Edmonton’s premier dealership for everything Subaru. The road to fun and exploration begins here!

At Rally Subaru, we’re proud to be the premier new and used car dealership in Edmonton. We offer an impressive inventory of top-quality Subaru vehicles, from the compact and sporty Subaru Impreza to the convenient and capable Subaru Forester crossover. Subarus are go-anywhere, do-anything vehicles. If you can dream it, the fantastic sales team at Rally Subaru can find you a Subaru vehicle to do it.

We’re living in a digital age, where technology shapes the way we do almost everything, including shopping for a vehicle. At Rally Subaru, we provide a fresh, modern way to find your next Subaru. You can browse our amazing inventory and ask us anything, 24 hours a day, on our website. Scheduling a service appointment, finding parts, and even applying for financing can be done with a click or a tap! Prefer a more hands-on shopping experience? Stop by for a chat! We’re always happy to see you.

Having an exceptional selection of adventure-ready vehicles is nice, but it’s the people at Rally Subaru that make us one of the best used car dealerships in Edmonton. From our friendly, no-pressure sales team, to the experts in our finance department, to the skilled technicians in our service department, you can find a complete commitment to your satisfaction.

If you’re ready to add a little “whoa” to your morning commute, get out there and explore everything Edmonton has to offer and experience the thrill that comes from seeing a truly exceptional vehicle standing in your parking spot, come and see the adventure experts at Rally Subaru! You can find us at 5220 Gateway Boulevard in Edmonton, AB, or give us a call at 780-989-0700. Call, click, or stop by!

Learn More About Us

Find Your Next Vehicle at Rally Subaru

6 Consecutive Years of Subaru Excellence

Excellence in after sales management of parts & service from our specialists.

Family-Owned & Operated Dealership

We are committed to putting our clients first, every time.

Free Service Shuttle & Subaru Loaners

We have free service shuttles & Subaru loaners available upon request.

Free Vehicle Wash
For Life

We provide you with a free car wash with every service appointment for life.

Rally Subaru Pre-Owned Exchange Privilege

Exchange for an equal or lesser value car if it’s under 5 days or 300km old.

Fully Inspected & Certified Pre-Owned Vehicles

Our vehicles are fully mechanically assessed and complete with CarProof.

Overall not a bad place. Very friendly people as to be expected.

Came in looking to purchase a crosstrek. The test drive went amazingly (Seriously, great vehicle). Went to sit with Jeremy who was honestly a lovely fellow. Very personable and easy to chat with.

However unfortunately couldn't come to terms on a price .
Dylan Shott
Excellent service! Great staff! Scott Patrick was my salesperson and i would totally recommend him to everyone out there buying a new car. He would take good care of you the entire process and makes sure you are fully satisfied with the vehicle. After few months of looking into vehicles and different dealerships, i finally got a 2018 Subaru Impreza with the exact color i want and at a fairly negotiated price.
Very happy with my new vehicle and being a part of Rally Subaru Family.
A Google User
Justin Neufeld is an incredibly personable salesmen that made buying a car at Rally Subaru a very positive experience. From when I met Justin to when we closed the deal he was honest, reliable and incredibly helpful.
If you're in the market for a vehicle and you haven't checked out Rally Subaru's fleet of vehicles and talked to their marvelous salespeople then you haven't finished your shopping!
Curtis Malin, Teacher
This store provided a wonderful purchasing experience for us. We felt like VIPs through the whole process! Thank you to all the hardworking staff that looked after us. We are happy to have joined the Rally family!
Erika Doll
We purchased our first Subaru from Rally 6 months ago and it was such a delightful experience that when it came time to purchase a second vehicle, we would again go with Rally. Somehow the sales team managed an even better experience the second go-round, which neither my husband nor I thought was possible.

Justin Neufeld is amazing at his job - incredibly knowledgeable, thoughtful, patient, and quite literally goes above and beyond the call of duty to ensure client satisfaction. I cannot recommend Justin enough to help clients get to know the Subaru line of vehicles, and then choose which vehicle is best for them.

Curtis from financing is efficient, friendly, and consistently works to achieve the best pricing outcome for his clients. He explains the various "extras" options clearly and without upsell, which is so great. We've also had limited interaction with Nicole from financing, and even in that little bit of time I can tell that Nicole, too, is extremely client-focused and wonderfully-friendly.

Thank you very much, Rally Subaru for the excellent experience!
Meredith Robertson
When we walked into Rally Subaru, we were not entirely sure what kind of vehicle we wanted. Scott educated us on Subarus and we decided to test drive a used Forester. Buying a used vehicle is a bit scary, but all documentation of service and inspections were shown to us. At no time were we pressured, and between Scott and the sales manager, we were able to come to a price that fit our budget. Thank you!
Lynne Faist
Always loved owning a Subaru, but this was one of the better dealerships I visited. Great staff & customer service when I walked in, Curtis helped me get a great price on a vehicle, and was friendly in discussing different rates based on my personal budget. Would recommend this place & staff to anyone looking to get an affordable, reliable vehicle. Thanks!
Brad Faulkner
Jeremy was my salesperson at Rally Subaru. He is knowledgeable, polite , caring and patient. He did not pressure me at any time during my investigation of the car I purchased or the test drive. I Texted him with questions after our initial meeting and he responded in a very timely manner. I am learning the new features of he vehicle and he said he will help me any time I need assistance. If you decide to look at or purchase a Subaru vehicle I highly recommend you ask for Jeremy I guarantee your experience will be outstanding.
Bob Mah
Purchased 2013 Subaru Impreza from Rally in August and entire experience was positive. They found the exact model/colour I was looking for and at a price I was comfortable with, and delivered at agreed upon time. Had a number of interactions with various staff and all were helpful, well-informed and very pleasant to deal with.
steve stein
Bought and Service my car at this Location. I made an appointment to speak with a salesperson for my first visit and was taken care of by Tonya. The sale was professional with transparency and without pressure. Had my 1st service today and was very pleased with the staff, service and quick turn around. their attention to detail makes this location worthwhile.
nora pratt
I had a very positive experience here. Just placed an order for a new Impreza and I'm very excited. I found both my sales rep and the manager very straight forward and easy to deal with.
I'll post again after I pick up my car in a couple of weeks.
jim walker
Had a great experience with the dealership, Sales rep Jeremy, was a first class gentleman, Hooked me up with everything i wanted for my new car. Loving it, will be referring my friends and family to this dealership! Keep up the great work. Made me feel like family and glad i can call and ask any questions or concern which they address immediately! Never left me with any doubt from beginning to the end.
rich smith
Good people to work with. Tonya was a great sales woman who took time out of her days to ensure I was fully comfortable and legally able to drive away with my vehicle. I'd recommend working w/ Tonya, she'll take care of you.
Kwaku Boateng
Very happy with my Subaru Forester!! Thanks to sales consultant Justin Neufeld for helping me get exactly what I wanted! His knowledge and expertise made the process of buying a new car very pleasant! He even made sure I drove away with a full tank of gas - such attention to detail! Excellent experience!
Tina Madron
Justin Neufeld was great when my Mom needed a new car. He was very helpful, not pushy and didn't over sell. He understood this was not going to be a quick decision for her and Justin was patient and always honest if the car we asked about wasn't right for her. Mom loves her new car and the Justin made it a positive experience.

As well Nicole in the finance department was also fabulous taking care of the financing in minutes after banging our heads at the bank.

We will recommend Justin to anyone we know in the market for a vehicle.
Laurine Martell
Perfect experience with Justin Neufeld, I had some crazy requests, and he was patient and kind, giving warm smiles all the time. I am glad I had him to help me getting the car. Would definitely recommend my friend to him if they have the needs.
Super five stars for Justin and Rally Subaru!
Jiayu Zhao
We bought our Subaru Outback May 2017. We bought the top of the line in order to have all the bells and whistles we wanted. We got more than we realized and have never regretted our purchase. We received superior service from Tonya Yuen. I sincerely recommend anyone that is looking to purchase a car, whether new or used, to visited Rally Subaru and ask for "Tonya".
Lloyd Chase
The salesman Michael Yeung we had was really good. He was a little nervous but he got the job done right. A very friendly and nice person. Never pushy on the purchasing. Show us all the technology and features of the car during the test drive. And was very helpful to explain the technology on the car. I would definitely recommend Michael to anyone.
Darcy Robb
It was a great day and staff is so friendly. I have gained advice and consultation from a guy there called Michael Yeung. He knows the product very well and very objective too. I would highly recommend him if you go there by any chance.
Ming Fung
Excellent service Department, The two ladies I dealt with were VERY knowledgeable and friendly. They did a pre-purchase inspection on my car before i sold it. They talked to the perspective buyer and told them about the inspection. Excellent service with a reasonable price. I'd recommend anyone with a Subaru to take their car here.
Had an emergency. Was planning to go on holidays and discovered my windshield washers were not working after I had had the windshield replaced. Was able to get the car in on 1 hours notice and had it fixed within 20 minutes with no charge. Thanks Rally for the great service!!
John Thompson
An excellent car buying experience, from first entering the building to completing the sale. There seems to be more of a team approach at this dealership (different departments and people working together for the customer) than I have seen elsewhere. Thank you.
C.D. Martens
I had such a great experience buying my Forrester at Rally Subaru. Justin was super helpful and accommodating. He made sure I got exactly the vehicle I wanted for a good price. I highly recommend buying at Rally Subaru!
Carolyne Aarsen
We would highly recommend Subaru Rally South- Scott Patrick was our salesperson! Scott was fantastic; negotiated price we were very happy with and upgrades too!
Scott's not your typical car salesman; he was not "pushy" and gave us the information and time we needed to make our decision! Very happy with our new vehicle ? Thank you Scott ?
Norma Shaw
Tonya is an awesome salesman. She made the whole experience better. I'm tall and need a vehicle that fits and the Outback fits me perfectly. Financing and the additional warranty and 3M protection was quick and easy. I highly recommend Tonya and Rally Subaru. Car shopping made easy!!
Sss Sss
My review is based on the staff. I've been working at Rally Subaru for a short time after coming back into Automotive Sales from a hiatus while caring for my young children. I used to work at Saturn SAAB for a few years and I loved the family owned and operated closeness of the staff. So that is what I was looking for when returning to work. That is absolutely here. Most management have been here upwards of 10 years! I'm a firm believer in happy staff = happy customer. Customer service is important; so for all those that had issues and post bad reviews, I ask you before you bash a place of business. Did you call in and speak to someone from management? have you stopped by to address your concern? The management here have went above and beyond on numerous occasions to ensure the customer is happy. If there is anything we can do for your satisfaction all you have to do is ask.
Tonya Yuen
Would highly recommend Rally Subaru to anyone looking for a positive no pressure experience.

Justin was great to deal with, I been looking at vehicles almost non stop for 3 days, and he was by far the best sales person I have dealt with. Justin had a great attitude, and an incredible amount of product knowledge. One very few sales people who addressed both myself and my spouse when asking questions and providing answers.

Best of all, there was absolutely no pressure. I will definitely be back :)
Steve B