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Rally Subaru

Welcome to Rally Subaru in Edmonton, AB
Proudly Serving Sherwood Park, St. Albert, Leduc & Fort McMurray | In-House Finance Specialists | Experienced Team of Staff

Your New & Used Car Dealership in Edmonton


Each time you get behind the wheel of a Subaru, you’ll experience the legacy of a racing heritage in every detail. From the distinctive growl of the legendary Subaru BOXER engine, to the lean, angular lines that seem to invite adventure, everything announces it’s ready to get out on the open road. Welcome to Rally Subaru, Edmonton’s premier dealership for everything Subaru. The road to fun and exploration begins here!


At Rally Subaru, we’re proud to be the premier new and used car dealership in Edmonton. We offer an impressive inventory of top-quality Subaru vehicles, from the compact and sporty Subaru Impreza to the convenient and capable Subaru Forester crossover. Subarus are go-anywhere, do-anything vehicles. If you can dream it, the fantastic sales team at Rally Subaru can find you a Subaru vehicle to do it.


We’re living in a digital age, where technology shapes the way we do almost everything, including shopping for a vehicle. At Rally Subaru, we provide a fresh, modern way to find your next Subaru. You can browse our amazing inventory and ask us anything, 24 hours a day, on our website. Scheduling a service appointment, finding parts, and even applying for financing can be done with a click or a tap! Prefer a more hands-on shopping experience? Stop by for a chat! We’re always happy to see you.


Having an exceptional selection of adventure-ready vehicles is nice, but it’s the people at Rally Subaru that make us one of the best used car dealerships in Edmonton. From our friendly, no-pressure sales team, to the experts in our finance department, to the skilled technicians in our service department, you can find a complete commitment to your satisfaction.


If you’re ready to add a little “whoa” to your morning commute, get out there and explore everything Edmonton has to offer and experience the thrill that comes from seeing a truly exceptional vehicle standing in your parking spot, come and see the adventure experts at Rally Subaru! You can find us at 5220 Gateway Boulevard in Edmonton, AB, or give us a call at 780-989-0700. Call, click, or stop by!

Learn More About Us

Find Your Next Vehicle at Rally Subaru


6 Consecutive Years of Subaru Excellence

Excellence in after sales management of parts & service from our specialists.

Family-Owned & Operated Dealership

We are committed to putting our clients first, every time.

Free Service Shuttle & Subaru Loaners

We have free service shuttles & Subaru loaners available upon request.

Free Vehicle Wash
For Life

We provide you with a free car wash with every service appointment for life.

Rally Subaru Pre-Owned Exchange Privilege

Exchange for an equal or lesser value car if it’s under 5 days or 300km old.

Fully Inspected & Certified Pre-Owned Vehicles

Our vehicles are fully mechanically assessed and complete with CarProof.

Jade and Nicole were fantastic! Just completed our second Subaru purchase in four months. My wife and I could not be happier with the service we have received. No pressure and very professional! Nice to know there are still honest caring people in this industry. Definitely 5 star service.
Brad Koshka
Had a really good experience with Angela today and would like to compliment her efforts. I admit I was on the fence about returning to Rally after recent confusion and miscommunications with my service appointments there. However, dealing with Angela today was very positive and she made sure to inform me properly of the plans with my vehicle. I definitely recommend dealing with her at Rally Subaru :)
Jillian Fusco
Five years into owning my 2013 Subaru Crosstrek, I continue to receive excellent service from the team at Rally Subaru. Most recently, I had consulted with Angela to determine the best service option for my visit and then had to have the first major repairs done on my Crosstrek in 5 years of driving in extreme northern winter conditions and long Western Canadian road trips. Bryce in the service department kept me in the loop a number of times by telephone during the 2-day process and did some much-appreciated research into warranty details so that I always knew what was going on and could make the best decision. Thank you, Angela, Bryce, and all the service technicians who got me back on the road safely and efficiently!
Patricia Collins
It was a pleasure dealing with Lee at Rally Subaru. He was attentive, respectful, informative, and accommodating. It was easy to find the best used car for our needs with helpfulness, but no pressure from the salesman. We are very happy with our Subaru Crosstrek and would certainly deal with Rally Subaru in the future.
Patricia Winter
Amazing. Had a great time with the staff and very honest about their products! We had Lee as a salesman and Curtis for finance. Great service AND hilarious! By far one of the best dealership experiences I have had.
A Google User
My boyfriend Dustin and I have been looking for Forester for me to drive. We have been treated poorly in the past by dealerships and were hesitant to deal with another when it came to a used vehicle. When we had called to inquire about the posted add for a Subaru Forester, he informed us that it wasn't on the lot yet. Lee was our salesman, and he was so helpful; he offered to keep in touch about when it was back on their lot and ready for a test drive. We live out of town, and Lee was accommodating with appointments, and we ended up getting the Forester that we saw that day. Lee gave us the best experience for purchasing a vehicle the finance and service team was so helpful as well. I highly recommend buying a vehicle with them, such an enjoyable experience. Thanks again Lee!
Karen Graham
Xerxes is an incredible sales representative at Rally. He provided me with all the details I wanted and was extremely accommodating to a first time Subaru buyer. After the purchase, I had more questions and he went out of his way to answer them and help me out. Xerxes should be your first contact when looking to get a Subaru!
Krista Chiponski
Amazing. Had a great time with the staff and very honest about their products! We had Lee as a salesman and Curtis for finance. Great service AND hilarious! By far one of the best moving dealership experiences I have had.
Laura Irvine
Thanks to Lee at Rally Subaru,made my car shopping experience really stress free. Listened to what I wanted and never tried to upsell me on anything. Totally a great experience. Thanks
Harriet Evans
On Monday my STI started to leak coolant and I was near Rally Subaru so I brought it to them without an appointment. Bryce, my advisor, called me the next day with an update and a price to fix my leak. I went ahead with the work and received my car on Thursday. I was very happy with the professionalism and friendliness from Bryce, I also appreciated the updates I received. The price was exactly as quoted, work preformed was thorough and fixed my issue. Overall, great experience and will definitely return. Thank you.
Ryan Lummer
My wife and I went to Rally Subaru to buy our first car. We had the pleasure to meet Xerxes as the salesperson. He was welcoming, warm, knowledgable. We had a great time chatting with him. He explained everything in details (from the car specs to the options for buying). He gave us a clear price with every fees included and we knew every single detail that we have in the car (and warranties) and what we have not. In summary, I strongly recommend Rally Subaru.

In addition, Nicole in the finance department was also made our great experience in Rally Subaru complete.
Amir Samani
Happy New Crosstrek Owner

Today

"If you're looking to purchase a Subaru, do yourself a favour and go see Jade at Rally Subaru. Our experience dealing with him when buying our new Subaru was nothing but pleasant - he's professional, straightforward, extremely knowledgeable and easy to deal with. We purchased our new Subaru from Rally simply because we were so impressed with his approach, from the first phone call to the dealership, right through to the day we picked up our new vehicle.
pam chanakos
The sales representative Jade is so helpful. He is very very patient. He is not pushy. I have done some shopping around Edmonton, ex: Toyota but don't get the same experience. The Subaru is such a great car. I absolutely love my new purchase. I definitely recommend people to buy Subaru.
Mei Sun
I recently bought a vehicle from this dealership. I was met with top notch customer care and service. Xerxes, the salesman I dealt with provided me with detailed information about the Subaru brand and the vehicle was interested in buying. The financial team was very professional and helped me get the deal done quickly.

If you are looking for great customer service I would go recommend giving these guys a visit.
Tim Duong
The team at Rally Subaru provided me with a great buying experience. Tonya was my saleswoman, she took care of all my needs and made the process easy. The thing that really made them stand out is that I had a few issues with my used vehicle after I had purchased it. They did everything they could to make it right. It’s this commitment to satisfying my issues that makes me recommend them to anyone looking for a vehicle new or used. Stop in and see for yourself.
David Aussant
I can't say enough good things about my experience with Rally Subaru. First and foremost Tonya my rep was amazing. She took the time to go through all of the vehicles and answered my father's many technical questions (he's the car guy). I had a very short window of when I needed to purchase the car and she made it happen. I was able to contact her via text/email whenever I had questions. I am forever a Subaru owner and know I will be going back for my next vehicle. I highly recommend Rally Subaru and Tonya specifically for anyone looking to purchase a vehicle!
Geena Burton
I had the pleasure of dealing Tonya. She was very nice, friendly and knowledgeable. I felt like she treated me like a person compared to just making money off me. I loved that she was not pushy to make a sale. She was great to deal with I would recommend her or rally Subaru anytime!!
Jamie Schroeder
I was helped into a brand new vehicle by Justin Neufeld, and was very impressed with the service and professionalism I experienced. I highly suggest going to see him.
Jacob Rozon
The sales team and financial office took the time to explain everything in a way that made sense. The staff was wonderful and made the experience of buy a car enjoyable from start to finish!
leah sameoto
The minute I walked into Rally Subaru I was greeted with respect, knowledgeable staff and most importantly staff that listens to my concerns and needs. I dealt with sales, management and finance. I was most impressed with the female finance manager. She was thorough, listened to my concerns, my husband's concerns and made us both feel comfortable in the dealership. I was impressed on her knowledge of the industry and how easy it was to talk to her as I had a lot of questions! I would recommend this dealership to anyone looking for a new or used vehicle. Buying a car can be exhausting but rally Subaru made this process very easy! Thank you Subaru!
Lindsay Stephenson
Overall not a bad place. Very friendly people as to be expected.

Came in looking to purchase a crosstrek. The test drive went amazingly (Seriously, great vehicle). Went to sit with Jeremy who was honestly a lovely fellow. Very personable and easy to chat with.

However unfortunately couldn't come to terms on a price .
Dylan Shott
Excellent service! Great staff! Scott Patrick was my salesperson and i would totally recommend him to everyone out there buying a new car. He would take good care of you the entire process and makes sure you are fully satisfied with the vehicle. After few months of looking into vehicles and different dealerships, i finally got a 2018 Subaru Impreza with the exact color i want and at a fairly negotiated price.
Very happy with my new vehicle and being a part of Rally Subaru Family.
A Google User
Justin Neufeld is an incredibly personable salesmen that made buying a car at Rally Subaru a very positive experience. From when I met Justin to when we closed the deal he was honest, reliable and incredibly helpful.
If you're in the market for a vehicle and you haven't checked out Rally Subaru's fleet of vehicles and talked to their marvelous salespeople then you haven't finished your shopping!
Curtis Malin, Teacher
This store provided a wonderful purchasing experience for us. We felt like VIPs through the whole process! Thank you to all the hardworking staff that looked after us. We are happy to have joined the Rally family!
Erika Doll
We purchased our first Subaru from Rally 6 months ago and it was such a delightful experience that when it came time to purchase a second vehicle, we would again go with Rally. Somehow the sales team managed an even better experience the second go-round, which neither my husband nor I thought was possible.

Justin Neufeld is amazing at his job - incredibly knowledgeable, thoughtful, patient, and quite literally goes above and beyond the call of duty to ensure client satisfaction. I cannot recommend Justin enough to help clients get to know the Subaru line of vehicles, and then choose which vehicle is best for them.

Curtis from financing is efficient, friendly, and consistently works to achieve the best pricing outcome for his clients. He explains the various "extras" options clearly and without upsell, which is so great. We've also had limited interaction with Nicole from financing, and even in that little bit of time I can tell that Nicole, too, is extremely client-focused and wonderfully-friendly.

Thank you very much, Rally Subaru for the excellent experience!
Meredith Robertson
When we walked into Rally Subaru, we were not entirely sure what kind of vehicle we wanted. Scott educated us on Subarus and we decided to test drive a used Forester. Buying a used vehicle is a bit scary, but all documentation of service and inspections were shown to us. At no time were we pressured, and between Scott and the sales manager, we were able to come to a price that fit our budget. Thank you!
Lynne Faist
Always loved owning a Subaru, but this was one of the better dealerships I visited. Great staff & customer service when I walked in, Curtis helped me get a great price on a vehicle, and was friendly in discussing different rates based on my personal budget. Would recommend this place & staff to anyone looking to get an affordable, reliable vehicle. Thanks!
Brad Faulkner
Jeremy was my salesperson at Rally Subaru. He is knowledgeable, polite , caring and patient. He did not pressure me at any time during my investigation of the car I purchased or the test drive. I Texted him with questions after our initial meeting and he responded in a very timely manner. I am learning the new features of he vehicle and he said he will help me any time I need assistance. If you decide to look at or purchase a Subaru vehicle I highly recommend you ask for Jeremy I guarantee your experience will be outstanding.
Bob Mah
Purchased 2013 Subaru Impreza from Rally in August and entire experience was positive. They found the exact model/colour I was looking for and at a price I was comfortable with, and delivered at agreed upon time. Had a number of interactions with various staff and all were helpful, well-informed and very pleasant to deal with.
steve stein
Bought and Service my car at this Location. I made an appointment to speak with a salesperson for my first visit and was taken care of by Tonya. The sale was professional with transparency and without pressure. Had my 1st service today and was very pleased with the staff, service and quick turn around. their attention to detail makes this location worthwhile.
nora pratt